Special sports events, is another major focus of sports brand.Basketball, Peak and Anta in the 2010 action is not small. Last year early in August, announced the signing NBA Anta winner Kevin Garnett fourth in rebounding. In the summer, the Olympic and Anta NBA athlete at leveraging the respective activities of the Chinese line, setting off a climax of NBA GUCCI Sunglasses marketing.

Pick the players two years ago has successfully organized team activities in China, causing enormous repercussions. Taste the sweetness, with the hand has a strength of 12 contracted players, Olympic champion last year launched the NBA players Ron Artest led six players line-up, expand in China, larger and more active content . The first "PEAK TEAM" star about to start a 10-day trip to China, tread Nike Air Max 2009 footprint of 20 cities, throughout the north and south. The activities held in several cities, including charitable donations, on-site signings, basketball camp, basketball and other activities the park opened.In addition, Three Six nine Asian countries was also provided for the Asian Games and equipment, they are the Philippines, Korea, Cambodia, Maldives, Laos, Indonesia, Malaysia, Myanmar and Brunei. In addition to increased sales outside the propaganda, the Three Six was also in the arena by his senior partner did not forget the special status of the brand experience in the Asian Games, Chinese sports hall on behalf of the brand achieved a "breakthrough." Asian Games history museum is also the first brand of Chinese Ray Ban Sunglasses sports museum experience.

ANTA Rockets from the previous year, three players signed after the investment is also in hot pursuit of the NBA. Back in early June last year,Nike Air Max 24-7 ANTA Scola on with its contracted players to Shanghai World Expo tour started momentum. Garnett was also signed with the ANTA is to start in the summer "for the basketball, the election of China," the 8 days trip to China.